Divider 1
Divider 2

A Good Experience… with an Ad

On Friday, I shared some of my favorite spreads from the Sept/Oct issue of Lonny Magazine. This particular issue celebrates the publication’s 2-year birthday. Since the magazine is published primarily in a digital format, I’m impressed with how they’ve tranformed the traditional periodical model into one that’s been successful online. And one that’s been able to stay relevant not only with design, style and content, but with technology as well. One example…

The reader is able to click on various photos, logos and content throughout the magazine to view relevant websites. But, they’ve also begun to incorporate video segments into the mix to make the pages “come alive” so to speak. As I was clicking through the issue the other day, I came to this spread featuring regular content next to a full page Waverly ad. Of course, the bland coffee cups don’t fit the normal image of Waverly products, so it stopped my eye. As I moused over the ad, I noticed that the image was actually a video ad. And a great one. I really liked that experience with an advertiser. Check it out…

Untitled from Max McDonnell on Vimeo.

Leave a Reply

Divider Footer