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design read . BluDot

Ok, so this is not really much of a “read.” It’s more eye candy, but it has me like a kid in a candy store. I received a BluDot catalog in the mail a few months ago, and I keep going back to it. It’s an oversized uncoated design in that layout where you flip the book over halfway through to see the spec pages. I just love the look and feel of it. And I love the products. The self-proclaimed “modern furniture” line is both classic and new at the same time. But, the reason I plan to absorb it again this weekend is the off-center styling throughout the catalog. The BluDot message is “good design is good.” It is, and the photos in the catalog show their product line strewn with random touches of life, rather than in some pristine showroom atmosphere. It has a fun blend of mid-century and 21st century elements. I just love looking at the images, and the spec pages are just as engaging. Have some fun window shopping BluDot this weekend!

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