If you’ve talked to me at all about my approach to marketing strategy and online media in particular, you know that I’m a big fan of finding ways to move your audience across your digital geography from one online medium or social space to another. I think this offers multiple ways to engage with other businesses or customers and to communicate more of your unique story. With the new Timeline format for Facebook pages, the story of your brand in that particular social space is even richer with more opportunities to share larger graphics and photos and better ways to organize your own information. One thing I like about the Timeline format for pages is the newer “tab” location — the four boxes just under the right side of the cover photo. The “photos” box is a constant, but the other boxes can be prioritized based on what you feel is most important to your brand.
With the goal of exposing Facebook connections to your other online media spaces, including a Twitter feed as one of the top apps is a great approach. I’ve tried several Facebook apps for adding a Twitter feed, including the Involver app, Tweets to Pages. It works great and is an easy, free installation. However, I have to admit, that the one I like best is the Twitter app from Tradable Bits. It’s just as easy. It’s free for up to 5 apps installed per page, and I just like the interface a little better.
You can see from the screen shot of Tradable Bits Twitter on my Facebook page that the app works well within the Timeline page format. The thing I like about Tradable Bits over the other apps I’ve tried is that it includes your Twitter profile pic and bio at the top of your feed along with the “follow” button. I just like the continuity of having the bio present. I like the polish that it gives the tab’s view. The other plus for this app for me is that it also includes the tweets in your feed that come from Twitter’s easy re-tweet function. Some of the other Twitter apps I’ve tried didn’t do that. I tend to use the RT function a lot with links I find useful or interesting on Twitter, and showing those tweets in the feed demonstrates an interest in sharing information and engagement — something I actually look for in other tweeters.
The installation of Tradable Bits Twitter couldn’t be easier. When you click through their website and give Facebook authorization, you reach a screen similar to this one where you can simply type your Twitter handle and click a button to the right to publish to your Facebook page.
I’m always drawn to the details when I’m looking for marketing tools, and Tradable Bits Twitter app for Facebook pages has those small things that I think that can be very valuable in strengthening your online presence.