We’re getting into farmer’s market season, and I’ve been very excited to work with Starkville Main Street to produce graphics and this poster for the Starkville Community Market. It was particularly fun this year because we decided to use watercolor imagery. I was able to do some hand-painted lettering and watercolor sketches of produce to use for the pieces. If you’re in the Starkville area, I hope you’ll stop by opening day for the Market this Saturday. I know it will be fun! Meanwhile, I thought I would share a few of the process illustrations for this year’s graphics. I started with a quick mock-up pencil sketch for the arrangement of the poster before painting various sketches of fruits and vegetables. For the lettering, I began with light pencil guides and very sketchy graphite letter structures on the largest elements and mostly freehand strokes on the other words. Through the wonder of Photoshop, I’ve been able to use the paintings in different variations and arrangements.
Hello & welcome! I’m Haley Montgomery, and I’m the designer and owner of 
[…] Community Market, the farmer’s market for local growers and food crafters in our area. As I mentioned last week, I’ve been privileged to do some illustration and design work for the Market again this year, […]