I love this idea! I came across ownacolour.com in a recent ezine and was really impressed by the clever approach to fundraising. The site is developed through the support of Glidden paints and benefits Unicef, the United Nations’ children’s fund. For a donation through the site of as little as $2, you can purchase your choice of the 16.7 million available colors. You can name your color, make a statement about why you like the color and give it a one-word description. You can even gift the color to someone if desired. For you web techies out there, your donation also gets you the hex code for your newly named color of choice for use later.

MY color purchase? “Newborn Leaf” hex #add46e, and my one-word description was “courage.” Go get one for yourself!