I am very pleased to announce that Small Pond Graphics has been awarded two American Graphic Design Awards from Graphic Design USA magazine in its annual design competition. Awards in more than two dozen categories were judged by a nationwide panel of distinguished design professionals. Small Pond Graphics received honors in the Marketing Collateral Campaign and Logo Development categories for projects completed for the Starkville Convention and Visitors Bureau and the Thomas Urology Clinic. It’s such a privilege to have the opportunity to work with great local clients, and it’s exciting that these recent projects have been recognized nationally.
Small Pond Graphics earned American Graphic Design honors in the Marketing Collateral Campaign category for a series of five culinary maps created for the “Savor Starkville” marketing campaign launched by the Starkville Convention and Visitors Bureau. Maps in the series included Starkville Favorites, Artisan Breads & Sweets, Pizzas & Italian, Starkville After Dark, and Made in Starkville — each featuring watercolor paintings of some of Starkville’s top local restaurants. In addition to the watercolor painted maps, Small Pond also contributed campaign concept development, copy writing, as well as digital and print design for advertising, brochure, and other marketing materials. The “Savor Starkville” multimedia campaign, which also included award-winning video and event elements, recently received the 2016 Mississippi Governor’s Award for Tourism as “Promotion of the Year.”
Small Pond Graphics also received an American Graphic Design Award in the Logo Development category for a branding package created for Thomas Urology Clinic, which opened in Starkville in 2015. Dr. Kenneth Thomas wanted the logo for his new practice to include imagery reflecting the state of Mississippi, but not necessarily in a traditional way. Small Pond chose the mockingbird, Mississippi’s state bird, as inspiration to create an identity that would convey overall health and wellness.
For more than five decades, Graphic Design USA magazine has sponsored a prestigious slate of annual awards, with the American Graphic Design Awards being it’s flagship program. According to GDUSA, nearly 10,000 entries were received in this year’s 53rd annual competition, with only the top 15% recognized with Certificates of Excellence. The Awards program showcases outstanding new work in print, packaging, point-of-purchase, internet, interactive and motion graphics. NYC-based GDUSA has been in publication since 1963 and serves as a comprehensive resource on the news, trends, people and products of the graphic design industry.