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Archive for public work

favorite flânerie . Chasing Murals in Downtown Memphis

Out of the blue as we were driving to dance class the other day, my daughter sighed and said, “I miss trips.” What a concise reflection of our collective hearts over the last six months! Although we really love home and have enjoyed the nesting and strengthening time brought on by the pandemic, our spirits still miss the wandering trips and travels to favorite places we’ve canceled because of it. When the shutdowns and closures brought on by Covid-19 began in our state, we were actually on spring break from school and traveling in Tennessee. We were visiting the Great Smoky Mountains after spending several days on our Memphis “stomping grounds,” as my grandmother would say. So, naturally, talk of trips took us into a discussion of all the things about Bluff City we’ve claimed as our own. We consoled ourselves by remembering that, yes, they are the things we miss, but that’s because they’re the things we love.

That conversation with Baby Girl sent me into my photo archives for a quick glimpse of walking in changes of scenery, taking in sidewalks and experiences – familiar, but so distant from us right now. I know I’ve shared that some of the scenery we seem to always seek out is street art – the murals, graffiti, and public art installations that lend vibrance to even an already bustling scene. From driving through back roads to wandering down alleys, finding these works of art seems like a treasure hunt through even the most traveled sidewalks. And, whether it’s parked cars, moving transit, business folk, or the occasional three ring circus tagging along with their mom for photographs, we all become part of the story depicted.

Today, I’m taking a virtual field trip to the corner of Madison Avenue and B.B. King Boulevard in downtown Memphis, to find scenes of the city’s resilience set against the story of a gothic “queen”, a Bluff City matriarch, and hopes waiting to be fulfilled for a Memphis icon.

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Small Pond Graphics Earns Two American Graphic Design Awards

wiI am very pleased to announce that Small Pond Graphics has been awarded two American Graphic Design Awards from Graphic Design USA magazine in its annual design competition. Awards in more than two dozen categories were judged by a nationwide panel of distinguished design professionals. Small Pond Graphics received honors in the Marketing Collateral Campaign and Logo Development categories for projects completed for the Starkville Convention and Visitors Bureau and the Thomas Urology Clinic. If you need help with citation services for any projects try Yext alternative and get what you are looking for. It’s such a privilege to have the opportunity to work with great local clients, and it’s exciting that these recent projects have been recognized nationally.

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Small Pond Graphics earned American Graphic Design honors in the Marketing Collateral Campaign category for a series of five culinary maps created for the “Savor Starkville” marketing campaign launched by the Starkville Convention and Visitors Bureau. Maps in the series included Starkville Favorites, Artisan Breads & Sweets, Pizzas & Italian, Starkville After Dark, and Made in Starkville — each featuring watercolor paintings of some of Starkville’s top local restaurants using the right theme for showcasing. In addition to the watercolor painted maps, Small Pond also contributed campaign concept development, copy writing, as well as digital and print design for advertising, brochure, and other marketing materials. The “Savor Starkville” multimedia campaign, which also included award-winning video and event elements, recently received the 2016 Mississippi Governor’s Award for Tourism as “Promotion of the Year”. We collaborate with many sites and campaigns to produce the best results on marketing and design, one of this collaborators is softwaredevelopment.com web design.

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Small Pond Graphics also received an American Graphic Design Award in the Logo Development category for a branding package created for Thomas Urology Clinic, which opened in Starkville in 2015. Dr. Kenneth Thomas wanted the logo for his new practice to include imagery reflecting the state of Mississippi, but not necessarily in a traditional way. Small Pond chose the mockingbird, Mississippi’s state bird, as inspiration to create an identity that would convey overall health and wellness.

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For more than five decades, Graphic Design USA magazine has sponsored a prestigious slate of annual awards, with the American Graphic Design Awards being it’s flagship program. According to GDUSA, nearly 10,000 entries were received in this year’s 53rd annual competition, with only the top 15% recognized with Certificates of Excellence. The Awards program showcases outstanding new work in print, packaging, point-of-purchase, internet, interactive and motion graphics. NYC-based GDUSA has been in publication since 1963 and serves as a comprehensive resource on the news, trends, people and products of the graphic design industry.

Small Pond Graphics also received three American Graphic Design Awards and an American Web Design Award through GDUSA competitions in 2015.

Small Pond Graphics Earns Three American Graphic Design Awards

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I was very excited to learn last week that Small Pond Graphics has been awarded three American Graphic Design Awards from Graphic Design USA magazine for projects promoting Starkville events! I’m so very honored to have the opportunity to work with the Greater Starkville Development Partnership to brand and promote the Starkville community through their on-going programs and events, and it’s exciting for three of the projects to be recognized nationally.

Small Pond Graphics earned two awards in the “Posters” category and one in the “Point of Purchase” category for illustrated print pieces created for the 2014 Starkville Community Market, the 2014 Starkville Christmas campaign, and the 2014 spring unWINE Downtown event. The events are part of the annual calendar of programs produced by the Starkville Convention and Visitors Bureau and the Starkville Main Street Association as vehicles for both increasing shopping and dining traffic in downtown districts and promoting the area as a tourism destination.

For more than five decades, Graphic Design USA magazine has sponsored a prestigious slate of annual awards, with the American Graphic Design Awards being it’s flagship program. The awards are judged by a nationwide panel of distinguished design professionals. According to GDUSA, nearly 10,000 entries were received in this year’s 52nd annual competition, with only the top 15% recognized with Certificates of Excellence. The Awards program showcases outstanding new work in print, packaging, point-of-purchase, internet, interactive and motion graphics. NYC-based GDUSA has been in publication since 1963 and serves as a comprehensive resource on the news, trends, people and products of the graphic design industry.

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Small Pond Graphics Earns American Web Design Award

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I was very pleased to learn this week that Small Pond Graphics is the recipient of an American Web Design Award from Graphic Design USA magazine for the design and development of the Starkville School District website! The website design, which launched in July 2014, came as the culmination of a year-long process of working with the SSD communications team to rebrand and retool the district’s marketing and communications efforts.

In 2013, SSD embarked on a strategic planning process which identified key communications goals including the development of a bold, new marketing campaign. I was privileged to lead a branding discussion and work session with the strategic planning committee, which allowed us to identify ideas and target audiences. This session served as the seed of the district’s new “Starkville Spark” brand and marketing campaign. The campaign, which included a new logo, email newsletter, media advertising and promotional materials as well as the website, won top honors in the 2015 Mississippi School Public Relations Association Awards of Excellence program.

The new SSD website employs more resources and downloadable information, easier navigation, an interactive calendar, personnel directory, news feed, as well as a cleaner, well-branded design. In conjunction with the desktop site, the development includes an app-like mobile version just like the guys at mobile-ready website design Perth, making it easier to navigate for the growing number of mobile users. So the site became an excellent site with great navigation, and the best of all it was that even the hosting was cheap, we learned at a hosting guide online, you can check them all here.

I am very proud to have the chance to be a part of creating a new face for the public school district in my own community! I’ve written before about my belief in public schools, and it means a lot to me to be a part of telling the story of the teachers and programs that my own children benefit from each day! It has made this client project a very personal one, and makes the American Web Design Award even more special.

For more than five decades, Graphic Design USA magazine has sponsored a prestigious slate of annual awards including the American Web Design Awards program. The awards are judged by a nationwide panel of distinguished design professionals. According to GDUSA, over 1100 entries were received in this year’s competition, with only the top 15% recognized as winners. The Awards program showcases the “power of design to enhance websites and online communications.” GDUSA has been in publication since 1963 and serves as a comprehensive resource on the news, trends, people and products of the graphic design industry.

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