I was very pleased to learn this week that Small Pond Graphics is the recipient of an American Web Design Award from Graphic Design USA magazine for the design and development of the Starkville School District website! The website design, which launched in July 2014, came as the culmination of a year-long process of working with the SSD communications team to rebrand and retool the district’s marketing and communications efforts.
In 2013, SSD embarked on a strategic planning process which identified key communications goals including the development of a bold, new marketing campaign. I was privileged to lead a branding discussion and work session with the strategic planning committee, which allowed us to identify ideas and target audiences. This session served as the seed of the district’s new “Starkville Spark” brand and marketing campaign. The campaign, which included a new logo, email newsletter, media advertising and promotional materials as well as the website, won top honors in the 2015 Mississippi School Public Relations Association Awards of Excellence program.
The new SSD website employs more resources and downloadable information, easier navigation, an interactive calendar, personnel directory, news feed, as well as a cleaner, well-branded design. In conjunction with the desktop site, the development includes an app-like mobile version just like the guys at mobile-ready website design Perth, making it easier to navigate for the growing number of mobile users.
I am very proud to have the chance to be a part of creating a new face for the public school district in my own community! I’ve written before about my belief in public schools, and it means a lot to me to be a part of telling the story of the teachers and programs that my own children benefit from each day! It has made this client project a very personal one, and makes the American Web Design Award even more special.
For more than five decades, Graphic Design USA magazine has sponsored a prestigious slate of annual awards including the American Web Design Awards program. The awards are judged by a nationwide panel of distinguished design professionals. According to GDUSA, over 1100 entries were received in this year’s competition, with only the top 15% recognized as winners. The Awards program showcases the “power of design to enhance websites and online communications.” GDUSA has been in publication since 1963 and serves as a comprehensive resource on the news, trends, people and products of the graphic design industry.