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Archive for August 2010 – Page 2

Green Flamingos, Nelson Mandela and Courage

Over the last few months I’ve noticed green flamingos around Starkville. They started popping up unexpectedly on bridge railings, electric boxes and the like, your typical vandal fare. But, they were some pretty well-designed vandal fare. These repetitive stenciled green fowl were nicely composed and sufficiently funky — something a designer would enjoy. And, it ticked me off.

It ticked me off so much that I was poised to launch one of my infrequent, but soul-cleansing rant posts complete with a few of the following points:

1. Kids these days.
2. Great. My tax dollars are going to have to clean that up.
3. That whole underground starving artist thing may seem glamorous, but it’s, well, NOT.
4. Get a job!
5. It may look like art, but it’s actually a misdemeanor.
6. Your talent is a gift. Make it count.

Yep, I’ll admit I was ready to unload, but that’s not the essay I’m writing. An overloaded schedule (and maybe some poor time management skills) stepped in and allowed those uncensored thoughts some time to germinate. Although I may still feel the same way on many of the points, they’ve also reminded me of the need for a shift in thinking.

“Your playing small doesn’t save the world.”

It’s from a quote by Nelson Mandela. It’s been floating around in my brain since I read it in a transcript of a commencement address several years ago. I can’t escape it. And, before I knew it, my impetuous rant turned into a post about courage. It’s been a while since I’ve written about the pursuit of my 2010 theme word. Perhaps I’ve been too immersed in exercising some courage in a few areas of late (where exercising equals being tossed into the deep end and hoping your swimsuit top doesn’t fly off.) I suppose that the laboratory takes priority over the lecture series in life lessons just as it often does in the traditional classroom.

I read in last week’s Starkville paper that the green flamingo vandals have turned themselves into the police department. They are exactly who I imagined they were — a couple of art students at the university making their mark on the world, literally. They are offering restitution and performing clean-up duties in hopes their records can escape with only minor blemishes. I’m sure their parents are hoping the same, and that their dollars spent on higher education will not go to waste. End of story.

Only not.

I’m sure there are more personal elements to the situation, to which, as a mother, I would likely be sympathetic. As an artist, I’m sure even more sympathetic. As a person, quite challenged with the realization that talent deserves courage. The broader quote from Mr. Mandela says this…

“Our worst fear is not that we are inadequate.  Our deepest fear is that we are powerful beyond measure.  It is our light, not our darkness, that most frightens us.  We ask ourselves, ‘who am I to be brilliant gorgeous, talented and fabulous?’ Actually, who are you not to be?  You are a child of God.  Your playing small doesn’t save the world.”

This from a man who has seen and lived at the pinnacle of authority and power as well as the despair of imprisonment, a man who HAS changed many aspects of the world around him. My first reaction to green flamingos was to say… Your talent is being misplaced. Your education is a privilege many in the world aren’t offered. The opportunity to learn in the arts is one many in the world don’t experience — or at the least they experience it with makeshift tools and eagerly devote themselves to the instruction knowing it may be their only hope to rise from desperate living situations. The superfluous materials of stencils and spray paint are luxuries many in the world can’t afford because they need rice or flour. While my first notion was to remind those young students of these facts, my more in-depth realization is to remind myself. To challenge myself against laziness. To challenge myself against cynicism and pessimism. To challenge myself against pity and compaint. To challenge myself into embracing big gifts.

I’m talented, as each person is in unique ways. And those talents aren’t entitlements or rights. They are gifts. Remarkable gifts. It’s so typical to diminish them. To be shaken by others who diminish them. To deny them. To apologize for them. To waste them. To shirk them. To make them seem small. To use them as if they WERE small.

“Your playing small doesn’t save the world.”

Even if the only world I’m saving is the one where I sit every day, I’m realizing that whatever talents I bring to bear on that world require courage. The world where I sit deserves a courageous talent, one that is used wisely and generously, without fear and without apology. To make those gifts count in whatever tiny sphere I apply them is my privilege. My responsibility.

Responsible Facebook Marketing: Page or Profile? (part 2)

A few weeks ago I shared some thoughts on responsible Facebook marketing for businesses in part 1 of this article. My comments centered on the important impression it makes for businesses to market within the Facebook Terms of Service when using this ever-growing social networking website. Since the Facebook Terms of Service disallow users from conducting more than one “profile”, I recommend that users set up their business Facebook presence in the “page” format. While I appealed to our need for responsible (and TOS-abiding) marketing as a way of setting examples of how to conduct business in this new digital age, I also promised some more concrete reasons in a future post.

Hello, part 2. Business ethics aside, using the Page format rather the Facebook Profile option just makes good marketing sense. And, here are 5 reasons why…

1. Pages look like businesses. There are quite a few business or organization options that are available when setting up a Page format in Facebook. Creators can choose ptions like restaurant, retail, professional organization, and many other specific business types. Facebook allows Pages to be designated as a local business; a brand, product or organization; or an artist, band or public figure. Each option has built-in display items for information that is relevant to the specific type of entity. Options like hours of operation, service listings, mission statements and products are just a few of the items you can include in the information displayed on your page. On the other hand, Profiles look like people. So, your business information looks amateurish at best. Businesses don’t have birthdays, favorite quotes and movies, or many of the other items displayed in the standard Profile. In trying to apply normal business information to this more personal format, your message becomes clunky, or even confusing.

2. Pages offer business-friendly application options. These applications can enhance your Facebook marketing efforts, but many aren’t available for use on Profiles. You can add custom tabs to your Page with specific company information, integrate FB with your other social media outlets and channels, import blog feeds, post slide or powerpoint presentations, and much more by adding applications to your Page.

3. Pages give fans instant gratification. In the Profile format, users request a “friendship”, but must wait for confirmation. Even if it’s only a few minutes or hours, you’ve lost that potential customer or contact’s interest in your business. When a user “likes” a Facebook Page, they immediately gain access to all the Page has to offer, and your posts begin showing up in their stream. Yes, they can immediately begin interacting with your page with wall posts or comments based on your page settings, which can be risky. But, that opportunity fosters an open relationship of engagement with a potential client — the hallmark of doing business in a social environment.

4. Pages include a helpful set of analytics about page use. Unlike Profiles, Facebook provides data on who is interacting with your Page and how. Brief statistics are part of your account notifications and more detailed information is available to any Page administrator. These stats can help you gain a better understanding of which Facebook marketing approaches are gaining the best response from fans.

5. Pages allow for multiple administrators. While the Terms of Service disallow passing around your password information for FB Profiles, the Page format allows the creator to designate multiple administrators who can edit settings, make posts and add features to the Page. This feature is particularly helpful for organizations who may need multiple staff to be able to promote their projects on Facebook. It also helps ease the burden of maintaining a consistent message in this social outlet.

To make this a well-rounded post, there are also a couple of drawbacks I see in the current Facebook Page format. I’ve noticed quite a few requests in the FB discussion boards for development changes surrounding these two issues, and it’s possible solutions will be developed and implemented into the Page structure.

1. Pages do not currently provide notification of fan wall posts or comments. If an administrator has “liked” or commented on a post already, he will receive notification of any subsequent interaction with the post. However, there is not a vehicle for alerting administrators of new posts or comments.

2. Pages are not specifically tied to the Facebook advertising opportunities. Only profiles are enabled with administrative privileges for the FB pay-per-click ad options. Any ads related to a Page must be administered by a specific profile user. The option to place ads or change them isn’t possible for multiple Page administrators. In addition, a user can only have one credit card listing on file for advertising. So, multiple pages administered by the same user can not have separate credit card payment options designated.

Life Goes.

I always think of pink this month since a precious little girl entered my world on the 30th. That was two years ago now, and she’s made an indelible impression. This August brings many changes to my life just like that one did. Baby Girl and Bug are both moving to new preschool classrooms where they will be challenged in new ways. Little Drummer Boy is beginning “big school” where he and I both will experience his newfound independence. I’ve just completed the first month of my new business and the beginnings of adjusting to working from home. Looking back at the post I recently wrote for my friend, Annie’s modern homemaking series at SisterWisdom.com, I was reminded again today that life is nothing if not an exercise in transition. The ability to embrace change is a gift worth cultivating. As I contemplate the upcoming changes in my life and the lives of my children, I realize they are only another example of the ebb and flow of lives lived. I think my challenge as a mother, a designer, a provider, a friend, a human is to make sure those lives are really lived, that changes bring a more richer existence, and that this continued persistence of living is a slow but unmistakable upward climb.

I can’t believe I’m offering this eyecandy on the actual first day of the month. Don’t hold me to that in future posts, but I hope you enjoy the August 2010 desktop wallpaper. Nothing says change (and growth) to me like the budding of blooms. I’m looking for those metaphorical blooms in each of the places of change I’m experiencing these days. I think I can concur with Mr. Frost regarding the lessons of life.

“It goes on.”

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