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Archive for January 2011

favorite thing . Little Things

I saw this plaque featured in a post about the Patina stores on one of my favorite blogs, Creature Comforts. I’ve been thinking about it for a couple of weeks now, and it’s inspired me to begin something new for Plop!. I began Small Pond Graphics last July unexpectedly as a result of unforeseen life changes. Six months or so later, I am still fine-tuning the “story” of the Small Pond. And thinking small is a part of it. No, I don’t mean eschewing the big ideas. I just mean focusing some attention on the small details that so often translate into ripples of impact on the big picture.

Part of my goal in this blog has been to inspire MYSELF to focus on creating a well-designed company with well-designed projects, well-designed relationships and to open myself to the well-designed life all around me. So, I mostly post about things I like, things that interest me or give fuel to my creativity. To that end, the sentiment on this plaque echos my thoughts about daily habits and rituals, and about living a creative life–or about a life lived creatively.

I keep a book beside my desk that I pick up and read snippets of regularly. It’s called Living a Beautiful Life by Alexandra Stoddard, and I’ve probably read it through and through ten times. Still, it never ceases to inspire me. Mrs. Stoddard is an interior designer and how we approach our daily rituals is one of the things she considers in designing the most intimate spaces her clients inhabit. In her book, she talks about the power of elevating the “daily” to something wonderful, about creating beauty in even the most mundane of spaces and activities. She writes…

Daily rituals are personal statements; they fuel our zest for living…. Personal rituals make you a poet–and they can help you feel good about yourself and others. They reinforce the significance of the simple acts we perform repeatedly. While you are fulfilling basic needs, you can make the ordinary quite extraordinary. When you make your everyday rituals–simple things such as bathing, sleeping and eating–meaningful and attractive, they nourish other areas of your life.

Mrs. Stoddard’s thinking has encouraged me to make the ordinary special by savoring those moments, surrounding them and infusing them with what I find beautiful and meaningful–because life is a series of all those moments strung together.

LITTLE THINGS PLAQUE from Patina
My other favorite plaque… COLOR OUTSIDE THE LINES 😉

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photo 012811 . January Shapes

“Simplicity”

January often brings clarity–in shape, in color, in mindset.

signs . Greenwood, MS No.1

Greenwood, MS

There is no “sign of life” in Mississippi quite like the signs for bar-be-que. While there may be a discrepancy in how to SPELL bbq, you can scarcely find a small pond that doesn’t have at least one joint devoted to this Southern delicacy. And, invariably, the signs outside are just as lovingly created as the “special” sauces.

My Old Friend, 8 1/2 x 11

Have you thought about 8 1/2 x 11″ lately? I’ve recently worked on a few client projects sporting the standard “letter” size, and I thought I would share a glimpse today. Admittedly, the 93 1/2 square inches of marketing space available in a regular piece of paper is a little over-used–so much so that I sometimes recommend against it to help clients break out of the “standard” box. However, this tried and true format can also offer a lot of well-designed punch within a manageable budget. The fact is; it’s easily mailed, easily stuffed and easily hand-held. Not to mention the fact that it can be produced without much fanfare with your own desktop printer or with any quick-print company in your small pond. And, as the designer in the room, I kind of enjoy squeezing my creative juices to make this common format sparkle! Although the format is the same, these three clients each used the 8 1/2 x 11″ format in a slightly different way. Take a look…

Starkville Academy Annual Fund: This piece served as a folded self-mailer giving it a little more presence than the typical #10 envelope provides, but concentrating the information in a simple and inexpensive one-pager.

Greater Starkville Development Partnership Blue Ribbon Business Resources Flyer: This flyer was included in a packet of other information mailed to Chamber of Commerce members. Keeping it in a format that could be combined in a standard presentation folder or a standard envelope offered just the right amount of flexibility.

The Rogue Christmas Wish List: This mini “catalog” of favorite gift items (produced in collaboration with Halo Business Advisors) was hand-delivered to area offices and restaurants around the store’s location. Keeping the format simple made it inexpensive to print, easy to distribute and quick to grab attention.

photo 012111 . Icy Vibrance

“Icy Vibrance”

Oddly, sometimes January’s gray gives way to vibrant color.

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