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Archive for in the studio – Page 10

field trip . Reform Presbyterian Cemetery

Last Friday I decided to take a little field trip away from my project schedule. From time to time, my camera and I go on a letters-and-numbers hunt. It’s a little habit I started back in college, and I simply enjoy documenting the written word or cypher (whether chiseled or brushed) wherever I find it.

For this hunt, I decided to visit the Reform Presbyterian Cemetery here in Starkville. This small plot of circa 1840 is wedged in between the bustle of University Drive and MS Hwy 182 — to be more precise, between the Halfway House bar and a Texaco station. It’s an odd little pocket of history in the middle of college town central. And, although the cemetery is in disrepair and many of the monuments are broken down and markings faded, I was curious to re-visit it.

Cemeteries always offer a wealth of letters and numbers — specifically, poignant but concise commentaries. Pair that possibility with fading marble, the crunch of last year’s autumn leaves, and a cool October afternoon, and you have the makings of a ripe field trip. While I try not to frequent cemeteries that often, the simple shapes of this aged one offered the week an opportunity for cool and quiet reflection. So, I thought I’d give you a first glimpse of the details I discovered.

Since I know I’ll share images of letters and numbers in future posts, I’ll simply add one to this opening collection. This mark is actually a joint where two pieces of now-broken marble were meant to connect. I couldn’t help but see the equal sign and recognize that in this place, although the engravings may differentiate between persons, a cemetery itself is the great equalizer.

Hope Rises

Courage remembered.
Faith undaunted.
Future alive.
Freedom flourishing.

September 11, 2011

Revamping

As you may have noticed, I’ve been taking a hiatus from posting for the last two months — a summer break, of sorts. During that time, I’ve been focused on the launch of some exciting projects in MY small pond, which I’ll share more about soon. There have been some great collaborations and marketing strategies going on in my to-do list.

On July 1, I also celebrated the one-year anniversary of Small Pond Graphics. As a little birthday present to the Pond, I’ve spent the last few weeks fine-tuning a new website design for this little adventure. You’re looking at the updated Plop! with links up there in the menu bar back to the re-vamped smallpondgraphics.com.

One of the things I’m proud of with this new site is an updated collection of portfolios showing more of what I do on a weekly and daily basis. My goal with the new design was to put more of the creativity and design work front and center. I literally love what I do, and I feel very fortunate to have the opportunity to spend my time working with so many creative and innovative small businesses, non-profit organizations, retailers, restaurants, etc — folks who are generally very passionate about what they do as well.

I’ll admit that putting these portfolios together was a personal triumph for me. For the most part, they represent work that has been completed solely in the first year of Small Pond Graphics. Choosing projects to include was like a walk through my first year in business. I couldn’t help but be overwhelmed with gratitude and excitement about what’s still to come.

The portfolios are organized by project type and I’ll be continuing to update them as favorite projects are completed. I hope you’ll enjoy the quick sampling here and then take a moment to browse the links below.

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View more portfolios:
Logos & Branding | Print Design | Print Advertising | Brochures & Publications | Email Marketing | Digital & Social Media | Websites

One Year

I’m celebrating the one-year birthday of Small Pond Graphics today! It’s been a year marked by new things, for sure. New starts. New day-to-day activities. New creative environment. New skills. New collaborations. And, thankfully, new clients. I’ve had the opportunity this year to spread my wings a little. My task has been to do the very things I so often help clients do. Differentiate myself. Own my unique offerings. Determine what I’m passionate about in this industry. Establish my own voice. Tell my story. And do the work.

As I acknowledge the milestone of one year in business, I’ve been thinking over the story of Small Pond Graphics — what I want my company and my design life to be about — and I keep coming back to two ideas that continually get me hopping.

It’s a small world.

You only have to enjoy a 140-character Twitter conversation with a web designer in Australia on a Thursday morning to realize it. You only have to look at countries and businesses and people half-way around this ball pushing through the same struggles and successes to realize we are all companions in this journey called work and life. So many times, we eschew small in favor of bigger and better. But, what I’ve seen with the growth of social media and the changing climate of our digital lives is that this new technology is moving us smaller and smaller with the ability to share the details of life and business with folks we would never have imagined just twenty years ago. In fact, the social marketplace we inhabit is becoming more and more like the word-of-mouth Main Street of black and white movies. The Main Street is just a global one now.

With these realities comes the fact that we all start small. Small is inevitably the beginning of big. Giving attention to the small things and doing them well is the foundation for bigger things — bigger services, bigger markets. I want to cultivate in Small Pond Graphics an appreciation and attention to small things, seemingly small clients, small details. I want to be excellent, not “even” in, but especially in the small.

Frogs can be princes.

In my very first blog post here, Prince Potential, I was thinking about the old tale of the frog and the princess — more specifically, her willingness to look past the wartiness of the creature to see his potential. And, her willingness to risk a kiss to make it happen. Yes, it’s a great fairy tale, but there’s something about it I want to capture in the real life of my business. So often we live in a world where WYSIWYG (what you see is what you get) is paramount. I think that’s a shame. It defies one of those remarkable things about entrepreneurs and great thinkers and just humans — the ability to exceed expectations, to offer well beyond what has already been conceived. I want “what you get” from Small Pond Graphics to be much more than what you’ve already imagined. It’s how I see my role with my clients. One of my passions has always been to apply creativity, good design skills and even a few new thoughts to a client’s “big idea” — to help it achieve fruition with it’s best face on. In essence, to give marketing and visual wings to someone’s dream. No, not every project requires that kind of flight. But, I do believe every project and every client deserves that kiss of uncommon imaginative attention. I want Small Pond Graphics to be about giving it. Every time.

So, you’ve been privy to my own evaluations and ramblings on this Small Pond birthday. Thank you. And thank you for your support and confidence during this first year in business. I’m looking forward to another year of finding princes.

princely projects . Starkville Environmental Services

Today I’m sharing a recent logo project I completed for the City of Starkville Department of Environmental Services. I’m posting it because it was a fun public project and because I think it’s a good design solution. But, I’m also sharing it because Starkville, MS is doing something special, and I always enjoy applying good design to good ideas.

The project began as a logo for the city’s Curbside Recycling program. Several years ago, Starkville began a free program of picking up recycling at the curbside with no sorting required by citizens. That’s a pretty common service, but in our area, the fact that it was free to citizens was pretty groundbreaking. We were one of the first communities in the state to offer it as a free service.

In our initial meetings on the project, however, the tone of the conversation began to expand beyond just recycling to the concept of environmental services as a whole. In addition to recycling, the department handles sanitation, as you might imagine, but also rubbish & debris, a landfill (like most communities), and city landscaping. The committee members shared their thoughts on the ways sanitation and recycling are tied together and their goals of creating a community where the days for recycling pick-up actually outnumber the days for garbage pick-up. We recognized together that the underlying goals were really bigger than just recycling. The work of the department is really about creating a positive environment in the community, and about doing that responsibly with greater citizen involvement and buy-in.

We changed the program of the project to create a logo and brand image for the Department of Environmental Services as a whole, so that all the elements of creating this “clean community” are represented by the same image. With the visuals, we wanted the logo to be about more than trash — just as the department is. And, we wanted the brand to reflect that Starkville is growing something positive with our environmental services — in both mindset and the physical environment.

Enjoy this first look at the solution the City of Starkville embraced!

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