Image

Archive for in the studio – Page 12

A Unique Shopping Experience: 4450

This week, as the Christmas retail season gets into full swing, I wanted to highlight the great shopping experience provided by one of my clients, a successful locally-owned business in the state. For the past month, I’ve had the opportunity to work with the team at Halo Business Advisors in crafting a new email marketing “look” for 4450, a unique, high-end women’s boutique in Jackson, Mississippi.

I was able to visit the store for the first time in early November and meet Luke and Alison Abney, the owners. To be honest, I was blown away by the environment, the look and the unique clothing pieces they offer. It was such a different shopping experience from the big department stores where you might find some of their brands, and it made me want to come back again and again.

The look they’ve created in the store is very spare, but inviting. With white walls and trim, lots of gray and neutral interior accessories, exposed metal beams and pinpoint lights, walking into the boutique was like a breath of fresh air. My favorite part was the preservation of space. You know how when you shop in a large department store, you are constantly tripping over items and running into racks of clothing just to get a peek at the merchandise? Well, the 4450 experience is the polar opposite. Their unique displays and well-chosen selections are artfully shown with plenty of comfortable space to sit or explore. Their choice of a neutral background palette really helps the clothing take center stage in their two-story space.

Alison Abney shared with me that she feels the greatest strengths of 4450 as a retail option are their buying choices. They try to offer brands that are unique to the area and feature new design styles that aren’t as prevalent. This really appeals to a broad range of clientele who is interested in a unique and special look not found in every other store. Alison also said that they focus on pieces rather than collections when they choose their designers, offering customers the opportunity to mix and match items to serve their own wardrobe needs.

The urban influences of 4450 are clear in the clothing choices and in the interiors. And, Alison and her team wanted that influence reflected in their email marketing as well. While some of their print advertising might be a little more staid, my job was to create an email look that offered a little “pop” in the inBox. Using black as our base color, we combined some brighter colors with an edgy look to convey their promotional messages in a fun, but sophisticated way. Take a look! And if you’re in the Jackson, MS area, don’t miss a stop at 4450. It’s well worth a trip down the I-55 Frontage Road!

MY Small Pond: A Brochure

It’s been a while since I’ve shared a client project with Plop! readers, and I’d like to do more of that. The portfolios on the Small Pond Graphics website offer a great overview of the type of work that goes on here, but I don’t devote nearly as much time as needed to keep them up-to-date with current projects. Chalk it up to the cobbler’s shoe syndrome. If you’re interested in more recent Small Pond designs, the Facebook Page is a great place to start. I like to share categorized project portfolios there and send some shout-outs to my great clients. I’d also like to showcase a few projects in more detail here on the blog, so here goes!

I recently completed a brochure project for the Greater Starkville Development Partnership / Starkville Convention & Visitors Bureau. I was so pleased to work on it because this is for MY small pond. Getting to offer great design to small towns or small businesses really inspires me, but it’s something special when it’s for the place I live and work.

We recently completed a re-design of the tourism brochure for Starkville, MS, a piece that is mailed out to prospective visitors seeking information and placed in Welcome Centers and tourism destinations around the Southeast. I designed the brochure and wrote the text for it several years ago, and it was in need of a refresher to reflect some our current advertising. The 32-page brochure also includes a pocket on the inside back cover which holds a folded attractions map for our area. Enjoy a few of the spreads and a glimpse at My small pond through the eyes of a marketing brochure!

Special Thanks

October 1st. Today marks the three-month anniversary of the launch of Small Pond Graphics. I wanted to take a small moment with a small post to say a small thank you to the wonderful colleagues, mentors, clients and friends who have had no small part in making my foray into business ownership a very rewarding experience. By the simple criteria of having been blessed with tremendous support and encouragement, I count these three months as an overwhelming success.

I’m very excited about the opportunities to work with so many of you, and I’m looking forward to the challenge of continuing to offer good design and good ideas with those I hope to call good friends.

Thank you for hopping into the Pond with me.

Signs of Life

Wow! I’ve been seriously neglecting Plop! with all my busy-ness of late. But, good news! There are indeed signs of life in this little blog. I have some great articles in the hopper and a whole list of inspired pond posts to share.

But, first, I decided it was time to let you in on one of my closet intrigues. Since I was a college student at Mississippi State University studying art and architecture, I have had a growing fascination with signs, particularly hand-made ones. My penchant for graphic design, found art objects and architecture’s sense of place all rolled into one ball of interest in my freshman year when I was assigned a project to find examples of local art for Dr. Paul Grootkerk’s art appreciation class. When you recognize the wonderful small town environments prevalent in our neck of the woods, you’ll understand the particular challenge Dr. Grootkerk was issuing. To complete the project, I decided to focus my attention on graffiti as a form of art and communication. Even in the small town deep South we have graffiti.

For centuries, men have been putting their creativity to work to communicate ideas in visual form — from cave paintings to feudal crests to favicons. It’s the essence of graphic design. That project of some 20 years ago (yikes!) began my journey of noticing the creativity people employ to convey their messages. There is something very inspiring about a person’s desire to create a sign, putting it on display, to communicate what matters to him. Closet intrigue was born. I have since enjoyed collecting various images from the small (and big) ponds I visit that document some of that creative sign making. The $10 word I use for it is “vernacular typography” — type expressed in an untrained manner, and often without the benefit of mechanical processes. The less nerdy term is hand-painted signs. I like them. I like to imagine the person who made them. I like to notice the ingenuity required to execute them. I like to acknowledge the inherent creativity and pride of place found in the desire to make them. I thought I would share some of these inspiring, funny and quirky examples as I find them. And, in the process, you can visit a few of the small ponds that produced them.

Recently I was able to take a drive through central Mississippi to visit with a restaurant client. I left earlier than needed, and I brought my camera. I’m posting an essay about the unexpected benefits of that winding roadtrip over at EyeJunkie later, but suffice it to say: the road was indeed winding, and I made quite a few turns and back turns to satisfy my need to capture some signs of life. [Read girl in heels traipsing down the side of a two lane highway with camera in hand.]

This odd little one-word message in Good Hope, MS (along Hwy 31 S) caught my attention. When I saw the word “trash,” I thought “how thorough.” Someone wanted to make sure everyone knew the freezer was destined for the landfill. But, as I drove through a little more of Good Hope, I realized that beside each mailbox was a boxy trash bin as well. It must be some requirement of waste management, a county ordinance or some attempt at protecting the beautification program from raccoons (because I don’t think we have bears here). The word “trash” took on a whole new meaning. Rather than a simple declaration, it was an instruction: “pick up our trash here.” Now that’s repurposing! And, I suppose it’s a lesson in how much advertising copy is too little copy.

princely project . Branding in Unexpected Places

As delis go, Sweet Peppers Deli is a rock star. If you live in the Southeast, you may have had the opportunity to experience one of their restaurant franchises. The Sweet Peppers family includes 17 franchise- and company-owned stores now open in five states. Beyond their fresh approach to the deli concept and their sinful cookies, I have an affinity for the restaurant for two other reasons. Sweet Peppers Deli is the brain-child of two great restaurant companies launched right here where I live in north Mississippi. You can read all about their story here. I applaud any business offering excellent products from the rural deep South. Also, through my position at Dux D’Lux Advertising, I had the privilege of working with the folks at Sweet Peppers Deli in crafting their original brand image and extending it through many of it’s applications on-site and in advertising outlets. I’m honored that they chose to become one of my first clients after launching Small Pond Graphics as well.

I recently completed a painting project for the restaurant group, and it’s a great example of how this client is applying their brand in unexpected places. The Chattanooga, TN franchise is in the process of launching a breakfast line of high-quality coffee and other goodies, complete with a special in-store “coffee station.” The corporate office asked me to create some artwork to display behind the station as a focal point to highlight the coffee offerings and reinforce the brand in a sort of point-of-purchase application. Through a series of iterations, we settled on coffee cups and coffee beans paired with vibrant colors and a strategically placed Sweet Peppers Deli wordmark.

This set of three designs for the coffee station is actually an extension of a collection of paintings completed several years ago for the Sweet Peppers Deli franchise system as they were just getting off the ground. Faced with stores opening with very colorful, but blank walls, the team opted out of choosing the standard restaurant artwork warehouse fare. To their great branding credit, they saw these blank walls as an opportunity to provide the interiors with not only a unique look that was unmistakably “peppers”, but also a prime venue for highlighting the brand’s core value of  fresh ingredients and dynamic offerings. Through Dux D’Lux I produced a series of digitally printed canvases that were then overpainted with scattered brush strokes for a custom look. The paintings applied bright colors and whimsical brush strokes to various fruits and vegetables. They started as small cocktail napkin-sized acrylic paintings on fabric which were scanned at a large scale to emphasize their texture. The result was a series of wall art pieces that really make the table surroundings pop.

In addition to images of produce, I also developed painted versions of the brand’s two logo icons to be hung in-store as well. It was a great opportunity to see this well-developed brand translated into brush strokes — an unexpected and brand-reinforcing solution to the necessary picture-hanging. Kudos to Sweet Peppers Deli for knowing and understanding the importance of branding in unexpected places!

Divider Footer