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Archive for self-promotion

Thank It Forward

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In July, Small Pond Graphics celebrated its 3-year birthday! Diving into my own freelance design business was an unexpected opportunity in 2010, but God has used it to provide so many new creative outlets, business connections and much daily joy for me and my family. I’m honored to include so many of YOU among the blessings I’ve received through this Small Pond adventure.

In the last three years, Small Pond Graphics has served a collection of clients seeking boutique creative services. I’ve been drawing and posting and writing and designing and thinking and tweeting — and even getting back to my “maker” roots with The Frog Kisser etsy shop. And I’ve had fun doing it all!

I’m so grateful to have had the opportunity to collaborate with so many to bring great ideas to fruition. Since gratitude is a feast best shared, I spent much of the summer creating a special collection of hand-crafted “thank you” gifts for as many of you as I could afford 🙂 The gifts were a set of hand-printed journals and thank you notes to help you THANK IT FORWARD — over 500 print runs block-printed by hand for 36 packages! A labor of love.

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As an extension of my THANK IT FORWARD idea, this summer I also began planning for a new monthly ezine called AQUA that I envisioned as a creative journal used as a way to stay in touch with friends and colleagues. And, I wanted to have an outlet to periodically share my gratitude by giving little pieces of creativity back to those who have supported Small Pond Graphics. So, every issue of AQUA will include a couple of free designs in downloadable form for subscribers to enjoy for their marketing efforts or personal celebrations.

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I launched the first issue of AQUA yesterday, and I’m very excited about it! It includes an update on some of my creative inspiration as well as a fun little gift tag printable I’ll share later here. It also includes a printable thank you notecard exclusively for AQUA subscribers. I’d love to have you join the mailing list!

I learn more each day that gratitude is an essential life model, and these last three years of Small Pond Graphics have taught me it’s a pretty good business model as well. I’m eager to test that theory by taking the opportunity to give more celebration tools to those who have given such support to me. I hope that as you find YOURSELF grateful, these gifts will help you take note of it and pass along your thankful heart to other.

THANK IT FORWARD.

Revamping

As you may have noticed, I’ve been taking a hiatus from posting for the last two months — a summer break, of sorts. During that time, I’ve been focused on the launch of some exciting projects in MY small pond, which I’ll share more about soon. There have been some great collaborations and marketing strategies going on in my to-do list.

On July 1, I also celebrated the one-year anniversary of Small Pond Graphics. As a little birthday present to the Pond, I’ve spent the last few weeks fine-tuning a new website design for this little adventure. You’re looking at the updated Plop! with links up there in the menu bar back to the re-vamped smallpondgraphics.com.

One of the things I’m proud of with this new site is an updated collection of portfolios showing more of what I do on a weekly and daily basis. My goal with the new design was to put more of the creativity and design work front and center. I literally love what I do, and I feel very fortunate to have the opportunity to spend my time working with so many creative and innovative small businesses, non-profit organizations, retailers, restaurants, etc — folks who are generally very passionate about what they do as well.

I’ll admit that putting these portfolios together was a personal triumph for me. For the most part, they represent work that has been completed solely in the first year of Small Pond Graphics. Choosing projects to include was like a walk through my first year in business. I couldn’t help but be overwhelmed with gratitude and excitement about what’s still to come.

The portfolios are organized by project type and I’ll be continuing to update them as favorite projects are completed. I hope you’ll enjoy the quick sampling here and then take a moment to browse the links below.

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View more portfolios:
Logos & Branding | Print Design | Print Advertising | Brochures & Publications | Email Marketing | Digital & Social Media | Websites

One Year

I’m celebrating the one-year birthday of Small Pond Graphics today! It’s been a year marked by new things, for sure. New starts. New day-to-day activities. New creative environment. New skills. New collaborations. And, thankfully, new clients. I’ve had the opportunity this year to spread my wings a little. My task has been to do the very things I so often help clients do. Differentiate myself. Own my unique offerings. Determine what I’m passionate about in this industry. Establish my own voice. Tell my story. And do the work.

As I acknowledge the milestone of one year in business, I’ve been thinking over the story of Small Pond Graphics — what I want my company and my design life to be about — and I keep coming back to two ideas that continually get me hopping.

It’s a small world.

You only have to enjoy a 140-character Twitter conversation with a web designer in Australia on a Thursday morning to realize it. You only have to look at countries and businesses and people half-way around this ball pushing through the same struggles and successes to realize we are all companions in this journey called work and life. So many times, we eschew small in favor of bigger and better. But, what I’ve seen with the growth of social media and the changing climate of our digital lives is that this new technology is moving us smaller and smaller with the ability to share the details of life and business with folks we would never have imagined just twenty years ago. In fact, the social marketplace we inhabit is becoming more and more like the word-of-mouth Main Street of black and white movies. The Main Street is just a global one now.

With these realities comes the fact that we all start small. Small is inevitably the beginning of big. Giving attention to the small things and doing them well is the foundation for bigger things — bigger services, bigger markets. I want to cultivate in Small Pond Graphics an appreciation and attention to small things, seemingly small clients, small details. I want to be excellent, not “even” in, but especially in the small.

Frogs can be princes.

In my very first blog post here, Prince Potential, I was thinking about the old tale of the frog and the princess — more specifically, her willingness to look past the wartiness of the creature to see his potential. And, her willingness to risk a kiss to make it happen. Yes, it’s a great fairy tale, but there’s something about it I want to capture in the real life of my business. So often we live in a world where WYSIWYG (what you see is what you get) is paramount. I think that’s a shame. It defies one of those remarkable things about entrepreneurs and great thinkers and just humans — the ability to exceed expectations, to offer well beyond what has already been conceived. I want “what you get” from Small Pond Graphics to be much more than what you’ve already imagined. It’s how I see my role with my clients. One of my passions has always been to apply creativity, good design skills and even a few new thoughts to a client’s “big idea” — to help it achieve fruition with it’s best face on. In essence, to give marketing and visual wings to someone’s dream. No, not every project requires that kind of flight. But, I do believe every project and every client deserves that kiss of uncommon imaginative attention. I want Small Pond Graphics to be about giving it. Every time.

So, you’ve been privy to my own evaluations and ramblings on this Small Pond birthday. Thank you. And thank you for your support and confidence during this first year in business. I’m looking forward to another year of finding princes.

font crush . West Balaio

Today my favorite font is West Balaio. [I say today because my “favorite” seem to change on a daily/hourly basis. Oh well.] I love the whimsy and texture of this font. It just smells like Spring fever. You can download it for free here.

And, here’s what I’m thinking about doing with it… some oversized “thank you” postcards for my clients!

Sketchy Ideas

My friends Jennifer and Juliette deserve “thank you” notes. These two fabulous women, whom I most often connect with via Facebook, were kind enough to send me special “happies” last week to celebrate the move to my new home office. Sweets and jewelry–two of a girl’s best friends. The gifts have served to confirm for me the power of acknowledgement, even in the business world. I’ll save the soap box for another post, but the common courtesies we learned from our mothers and grandmothers are just as important for doing business as they were for sweet 16 parties and high school graduations. The fact is; “please” and “thank you” are solid marketing strategies–perhaps even more so in today’s digital age than ever before.

To that end, I decided some custom Small Pond notecards were in order based on a few sketchy ideas. Literally. I think I’ve mentioned that I have been weeding through files (and piles) over the last few weeks. It’s an integral part of moving offices. Sadly, it hasn’t been an integral part of my organizational routine, so the process of late has netted some crazy stuff.

I keep most of my sketches for design projects, especially those “doodles” used in developing logo designs. The sketches are kind of like visual brainstorming sessions with overlapping images and notes, little dots or boxes representing where the text might go, and the occasional note about reference material. These doodles sometimes segue into drawings on tracing paper (or bumwad, as I learned in architecture school) destined to be scanned. Being the design pack-rat that I am, I keep almost all these wrinkled pages. You just never know when they might come in handy.

As you can imagine, I found a considerable set of sketchy blissdom when weeding through my office piles, and dutifully filed them away in drawer #2 of the red filing cabinet. I decided they would make nice visuals for the inaugural “Sketch Paper” series of Small Pond notecards. I may subject you to more of the sketches and their stories here at Plop! as time goes on. Meanwhile, you are the first to have a peek at the notecard designs, and I plan to enlist the USPS in firing off a couple to Jennifer and Juliette this week. Saying “thank you” is important, even if the “look” is a little sketchy. Come to think of it, YOU deserve a “thank you” for reading these Pond ramblings. So, message me your address and I’ll fire off one for you too!

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