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Archive for February 2011 – Page 3

signs . Magee, MS No.3

Magee, MS

Nice calligraphy is always a lucky find!

Color Month: Orange

We’ve been seriously sun-deprived around the Pond over the last week. It’s the perfect time for Orange! I love the exuberance of this color. The wonderful thing about Tiggers and its association with the brilliance of Autumn aside, orange offers a wealth of richness. Just seeing orange calls to mind evocative words like tangy, bright, and vibrance. In the Plop! continued celebration of Color Month, what unspoken messages does the color orange deliver?

GENERAL IMPRESSIONS:
Orange is what we call a “secondary” color, meaning it is created from mixing two primary colors together — red and yellow. A playful melding of red’s warmth and yellow’s brightness, orange usually offers fun and happy connotations. Its associations in nature with the glow of sunset, the radiance of autumn and the tanginess of fruit give it a warm vitality. The fruit that bears its name often helps us imbue orange with a more a more tangy feel than the sharp citrus connotation of yellow.  Sometimes it can be hard to take orange seriously, since it often signifies playful and childlike qualities. Brighter versions of the color certainly imply feelings of happiness. However, orange also symbolizes balance and warmth with a touch of vibrant flamboyancy.

The color orange often carries an ethnic quality because of it’s historical use in Native American, Latin American and African arts, as well as it’s association with exotic locales–perhaps taken from the feathers and foliage of tropical birds and flowers.  Orange has also been shown to stimulate the appetite and is found in many foods.

COLOR VARIATIONS:
Bright orange tones that strike a near equal balance between red and yellow are widely seen as the hottest of all colors in temperature. Apricot and coral versions of the orange hue offer a more sophisticated tone than bright orange and appeal to a more upscale audience. They have a nurturing, approachable quality as well as tactile connotations because of their association with sand, desert and rocks. Peach tones have strong associations with health and are flattering to most skin tones. They also signify delicious, fresh food and are a more subtle appetite stimulant than stronger oranges.

NEGATIVE ASSOCIATIONS:
Because people generally have strong preferences about orange–they love it or hate it–it can be challenging to find the right application for it. Although brighter neon version are very readable, they sometimes carry a negative association of begin loud and boisterous. Orange can also be seen as cartoonish or childish when applied to more serious subject matter.

Orange in any color palette immediately adds a touch of heat and warmth–but it’s a warmth that has more depth and complexity than is often found with yellow. This quality gives the color a lot of power when paired with neutrals or complimentary hues. For some reason I’m craving O.J. right now! What about you?

design read . They Draw and Cook

 

Great illustrations and great food. Sounds like a great candidate for my weekend reading! Have you seen They Draw and Cook? It’s a wonderful blog for foodies and artsy types — and happy eaters. Creative cooks submit their recipes to the site in a VISUAL format, illustrated in whatever style they prefer. Yep, the recipes are fully illustrated. It reminds me what a truly creative and serendipitous adventure cooking really is. It literally elevates spreading the table to a true art form. Check it out and happy eating this weekend!

photo 020311 . Snow Harvest

“Snow Harvest”

Color Month: Yellow

February is COLOR MONTH around the Pond. I mentioned that I was planning a content emphasis for each month this year to share more detailed information about various marketing or design topics both here on Plop! and on the Small Pond Facebook page and Twitter stream. I’ve been gearing up for color month, so get ready! I’m planning to share some information about color theory and color associations surrounding the basic choices in your 8-count crayon box.

Let’s start with YELLOW!

Caution lights, school buses, taxi cabs & golden arches! Yellow is all around us in our culture today. All colors deliver unspoken messages when used in design, marketing and even wall colors. Often those messages are based on what we see in nature, how a color stands up to history, popular cultural impressions and even the way our bodies are put together. All those factors impact how we respond to various colors. So, what about yellow?

Yellow is the brightest of the primary colors, and indeed all colors. From cheerful daffodil and citrus versions to more creamy hues, color variations in the yellow family create an undoubtedly sunny persona. Yellow almost instinctively says “caution” because of its association in nature with the markings of predators. And, in our culture, the familiar yellow and black road signs reinforce that idea. In fact, a yellow background paired with black offers one of the most noticeable and readable color combinations.

GENERAL IMPRESSIONS:
Yellow is equated with the brightness and heat of the sun in virtually every culture. The eye registers bright yellow before any other color. However, yellow’s reflectivity also makes it very fatiguing to the eye. Over time, a bright yellow background tires the eye and has a negative response.  Physically, yellow stimulates the appetite and increases metabolism, so we see it everywhere in food service, tableware and grocery store packaging.  Yellow almost universally recalls light and warmth. Because of that association with light and the sun, it also often signifies imagination and enlightenment. Bright yellow is widely seen as a very positive and intellectual color.

COLOR VARIATIONS:
Lighter, pastel yellows are considered mellow, soft and cheerful. Daffodil yellow maintains enough brightness to be cheerful, but also offers a more energetic and eye-catching tone–a youthful exuberance. Creamy yellow variations offer a more sophisticated feel and are often associated with rich, delicious foods. Think cheesecake! Lemon yellow is naturally associated with citrus, cleanliness and freshness.

NEGATIVE ASSOCIATIONS:
Cultural phrases like “yellow-bellied” and “yellow journalism” hint at the negative views of the color yellow. Historically, it has been used to describe cowardice and can sometimes reference questionable practices. In addition, yellow tones are sometimes associated with illness, and the color doesn’t generate a healthy look against many skin types.

For the most part, yellow can’t help but spread a decidedly positive feel wherever it’s found. The sunshine and warmth inherent in the color yellow offer a lighter and fresh mood. And because its variations don’t usually reflect any strong gender preferences, I think yellow offers the opportunity for a very sophisticated look. Where are you seeing yellow today?

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